Free tool
Draft your ideal customer profile from your website
Most teams write outreach before they can say who it is for. Paste your website below and you will get a first draft of who you sell to, the problem they have, what makes a company a strong fit, who to leave alone, the words buyers use for the problem, and the title that signs off. Read it, correct it, keep it. No account needed for the first draft.
We read the public pages of the site you give us and email you a copy of the profile. Three free profiles a day.
How it works
Step 1
Paste your website
We read your homepage and the pages that describe who you serve, what you sell, and what it costs.
Step 2
We draft the profile
You get who you sell to, the problem they have, fit signals, who to avoid, the title that signs off, the words buyers use, and the objections you will hear.
Step 3
You correct and keep it
It is a draft from your own public words. Edit what is off, copy it, print it, and a copy lands in your inbox.
What this replaces
The research this builds on normally comes from two separate subscriptions, and neither one writes your profile for you. Prices below are the list prices those tools publish.
Audience research tool
$50 a month
Where your audience pays attention. Four reports a month on the entry plan, and you still read and interpret it yourself.
Search question tool
$11 to $199 a month
The questions buyers type. The useful tier with real limits sits near $99 a month.
Slipway ICP Studio
$39 a month
Both kinds of research, the spoken guide, buyer language, and a finished profile you can act on. First draft free, no card.
Start freeOther companies set their own prices and change them. Check their pricing pages for what you would actually pay.
Questions people ask
Is it really free?
Yes. Three profiles per email address a day, no card. The deeper research tools live inside a Slipway account.
Where does the profile come from?
Only from the public pages of the website you give us. Where the site is thin, the draft says so instead of inventing detail.
What do you do with my email?
We send you a copy of the profile and occasional notes about Slipway. We do not sell or share it.
Why not just fill in a template myself?
You can, and the draft gives you a head start either way. Most blank templates stay blank; a rough draft gets corrected.